I have had a tube of Crest toothpaste in my bathroom since I can remember, and I know that all of us have similar memories and decades of patronage of Procter & Gamble products. But I recently learned that P&G also created a product that brings clean water families in need around the world.

P&G’s Purifier of Water packets contain a powder that transforms dirty water into clean drinking water. This technology was invented by P&G laundry scientists and is the cornerstone of the non-profit P&G Children’s Safe Drinking Water Program. This social good movement distributes the packets through emergency relief efforts, NGO partners and governments in more than 75 countries.

My son Charlie and I were so intrigued by this video and learning about the movement that we tested the packets with dirty water right in our kitchen.

Charlie experienced first hand the @ProcterGamble Purifier of Water packets that help bring clean, safe drinking water to children worldwide. #PowerofClean

A video posted by Jessica McFadden (@jessicamcfadd) on

What do YOU think about this effort to bring clean water to children worldwide? Leave a comment on this post and one commenter will be randomly selected to receive a $50 P&G product basket, and P&G will also make a $30 donation in the winner’s honor to the clean water effort.

Disclosure: I am participating in this campaign in partnership with P&G and The Motherhood.

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